As the cookie crumbles: How to look at various strategies for personalized experiences
As the cookie crumbles: How to look at various strategies for personalized experiences Follow on: The digital marketing landscape is undergoing a transformation that is unraveling past operating principles, especially for the Retail and Consumer Packaged Goods (CPG) industries, as well as other B2C companies. Established operating pillars reliant on third-party data to advance personalized advertising efforts is no longer sustainable with privacy concerns on the rise and increasing regulatory pressure. Google’s slow yet apparent move to phase out third-party cookies in Chrome (representing approximately 65% of the global browser market), or similarly, the deprecation of mobile advertising identifiers (MAIDs), is forcing brands to rethink. Furthermore, regulations like GDPR and CCPA are setting stricter rules on how consumer data can be collected and utilized. Does this seismic shift signal the doom of personalization strategies for advertisers? We don’t think so. Instead, it presents a unique opportunity for companies to create diversified strategies that grow their first-party data and leverage AI to discover user intent in new ways. Let’s take a closer look at how. Emerging practices in a privacy-first world In providing an avenue for advertisers to deliver relevant, personalized experiences while staying compliant with privacy standards, the following four strategies show opportunity and emerge at the top: Consent-based first-party data strategy As privacy regulations become more stringent and third-party cookies fade into the past, first-party data emerges as the cornerstone of personalized marketing. First-party data refers to the information a brand collects directly from its customers through various touchpoints—such as website visits, app interactions, social media engagement, and customer surveys. Since this data is voluntarily shared by users, it is not only more reliable but also more privacy-compliant. The key advantage of using first-party data is that it provides high levels of identify confidence, meaning marketers can confidently deliver personalized messaging. Additionally, brands can build strong feedback loops—where customer actions continuously inform and refine targeting strategies. This is particularly useful for high-value customers who regularly interact with the brand. Aggregator walled gardens Despite the shift toward privacy-compliant strategies, aggregator-walled gardens—such as Google, Facebook, and Amazon—remain powerful players in the world of digital advertising. These platforms have vast amounts of user data that can be leveraged for precise targeting, especially when combined with tools like Google Ads Data Hub, Facebook’s Advanced Analytics, and Amazon’s Clean Rooms. Ultimately, it provides brands with access to aggregated, anonymized data that can be used to create highly refined audience segments. Moreover, walled gardens offer several advantages, including solid data practices and high match rates—meaning that the data they provide for audience segmentation is reliable. Additionally, since these platforms cover a large swath of users across multiple devices and screens, they allow companies to reach their target audiences more effectively. Google Privacy Sandbox and Apple Private Click Measurement (PCM) In response to the phasing out of third-party cookies, both Google and Apple have introduced new initiatives that allow brands to target users in a privacy-compliant manner without relying on traditional identifiers. Google’s Privacy Sandbox aims to provide an alternative to third-party cookies by focusing on aggregated data and known audience segments. This initiative allows advertisers to target groups based on broad categories, such as interests, without tracking individual user behaviors across websites. Similarly, Apple’s PCM enables privacy-preserving ad measurement, which supports click and conversion tracking without using cookies or personal identifiers. Both Google and Apple’s solutions offer the ability to maintain traditional targeting practices like retargeting, frequency capping, and even attribution analysis, albeit using proprietary models that don’t rely on direct user identification. Contextual targeting As the use of personal identifiers becomes more restricted, contextual targeting is gaining renewed attention. This strategy focuses on delivering ads based on the content of a webpage, app, or platform rather than user behavior or demographics. Contextual targeting offers the advantage of being privacy-compliant, as it doesn’t require access to personal data or cookies. It can also cover a large audience, regardless of their personal identifiers or browsing history. Additionally, as contextual targeting doesn’t depend on individual user data, it works effectively across a wide range of environments. Key recommendations and real-world examples For Retail, CPG, and B2C brands looking to future-proof their personalization strategies, the following recommendations become imperative: Develop strong first-party data strategies Building a robust first-party data strategy is now a cornerstone for brands looking to maintain personalized marketing efforts. Focus on collecting data directly from your customers through interactions on brand-owned channels and be transparent with your users about how their data will be used, ensuring consent is properly obtained. Further, implementing a Customer Data Platform (CDP) will allow you to centralize this data, creating detailed, actionable customer profiles for more precise targeting. Take, for instance, this leading women’s apparel company that was facing a challenge in targeting and personalization due to lower match rates on platforms like Facebook. However, by harnessing the power of first-party data across key strategies of audience segmentation, extended retargeting, and exclusions, the company enhanced its cross-selling and upsell opportunities to niche audience groups. Cultivate relationships with walled gardens and experiment with data clean rooms Platforms like Google, Facebook, and Amazon still offer significant reach and data insights. To take advantage of their targeting capabilities, brands should build strong relationships with these platforms and experiment with data clean rooms. These environments allow brands to use aggregated platform data in a privacy-compliant way, enabling more refined audience segmentation and attribution without exposing individual user data. For example, a major US-based media company launched a data clean room that allowed advertisers to merge their first-party data with the company’s own audience insights while protecting personally identifiable information. This platform offered key functionalities, including discovering customer overlaps for improved targeting, providing ad exposure data to prevent excessive targeting with frequency capping, and enabling cross-platform attribution to optimize campaign performance. Implement a graph-based fluid identity framework With identifiers becoming increasingly scarce, brands should focus on building a graph-based identity framework that allows for the flexible resolution of user identities across multiple touchpoints and
Data Fabric: How metadata is transforming AI-driven data pipelines
Data Fabric: How metadata is transforming AI-driven data pipelines Follow on: Digital transformation is a monument built atop strong, modern data management. In the era of expanding the ‘datasphere’ and overwhelming amounts of dark data, stitching together the right pieces of information in real-time is the competitive edge. However, traditional data warehouses can fall short of meeting this business-critical demand. They can be inefficient and difficult to scale as businesses grow and the volumes of data they generate increase. Driven by this gap, organizations increasingly shift toward decentralized systems that distribute data across multiple locations and allow for more flexible and scalable data management. Data fabric architecture enables this transition by providing a unified and flexible framework for accessing, storing, and managing data across decentralized systems, whether interconnected or disparate. As businesses expand across geographies and hybrid environments, a comprehensive and flexible data fabric architecture is the key to achieving data management goals, like seamless integration, holistic governance, high quality, and top-notch security. Built on composable enterprise principles, the data fabric architecture integrates, manages, and governs data, leveraging metadata for enhanced discovery, understanding, and quality. AI-Driven Data Pipelines: The Frame The ‘data about data’ is the cornerstone through which data fabric architecture speeds up value extraction. How? By providing context, structure, and meaning to the raw data. Metadata describes the data sources, transformation rules, and target data structures generating dynamic codes for data integration. Thereby, ‘active’ metadata can be cataloged, analyzed, and utilized to drive task recommendation, automation, and overall efficiency enhancement of the data fabric. Metadata: The Foundation By providing essential context and structure to datasets, metadata also enables categorization, classification, and indexing to facilitate faster and more accurate AI model development. Leveraging this, AI systems can rapidly identify relevant data points, understand their relationships, and extract meaningful patterns. According to MIT, this streamlined process accelerates model training, improves prediction accuracy, and ultimately enhances the overall performance of AI applications. The human-readable data-serialization language, YAML, is commonly used for configuration files and in applications where data is being stored or transmitted. Its ability to store structured data in a clear and concise format makes it ideal for various purposes. In the context of Markdown documents, YAML helps add metadata, such as titles, tags, and descriptions, enhancing their organization and searchability. Similarly, this approach can be applied to AI-driven pipelines. By using YAML to define pipeline components, parameters, and dependencies, we can create more structured, manageable, and maintainable AI workflows. This allows for easier collaboration, version control, and overall pipeline efficiency. The result is multifaceted: Automated Data Ingestion Metadata enables the system to automatically recognize new data sources, file types, and ingestion schedules without manual intervention – Metadata-driven data systems can recognize new data sources independently. For example, suppose a company suddenly starts collecting data from a new app. In that case, the system will automatically adjust, label the new data, and add it to the fabric without anyone lifting a finger. Simplified Complex Data Transformation Metadata ensures that data transformations like filtering, sorting, and standardization are consistently applied across diverse datasets by providing the context for each data point. By providing detailed descriptions and context for data, it allows users to easily locate, understand, and utilize information. This enables licensing conditions, whether data can be used externally and/or internally with organizational rules. For instance, metadata-driven pipelines in Azure Data Factory and Synapse Pipelines, and now, Microsoft Fabric, enable ingestion and transformation of data with less code, reduced maintenance, and greater scalability than writing code or pipelines for every data source. Realized Data Objectives Metadata configuration creates a consistent source of reliable information to avoid data inaccuracies, errors, and retrieval issues. It enables flexibility that bolsters scalability and automation possibilities while allowing stakeholders more time to analyze data, extract real business value, and accelerate project delivery. Metadata also decreases redundant data management processes and reduces respective costs, like storage costs. Automated Complex Workflows Metadata automates multiple aspects of the pipeline, including data quality checks, data standardization, and error-handling routines. For instance, metadata-driven automation can be used to define rules for data validation, ensuring that data adheres to specific formats, constraints, and business logic. It can also automate the process of standardizing data across different sources, ensuring consistency and compatibility. Additionally, metadata can be used to create error-handling routines, such as defining exception handling mechanisms or triggering notifications in case of errors. Metadata can also facilitate checkpointing for automatic restarts in case of failures by defining restart points and managing pipeline continuity. This ensures that the pipeline can recover from errors and resume execution from the last successful checkpoint, minimizing downtime and improving overall reliability. End-to-End Audit and Proactive Monitoring Metadata is embedded into audit trails across every stage of the data pipeline, ensuring compliance and traceability. It enables real-time monitoring of pipeline performance, providing early warnings for potential bottlenecks. Active metadata intelligently suggests recommendations and alerts — making it easier for people to make the right decisions after stopping the pipeline workflows when data quality issues are detected. Parallel Processing and Task Execution Metadata-driven frameworks allow simultaneous processing of multiple jobs, speeding up data pipelines significantly. They provide a clear understanding of data dependencies and relationships, enabling parallel processing, where multiple tasks can be executed concurrently. Optimized AI pipelines with parallel processing, in turn, reduce overall cycle times and improve resource utilization. By identifying tasks that can be executed independently, metadata-driven frameworks can distribute the workload across multiple processors or machines, leading to substantial performance gains. This improves scalability and performance by maximizing resource utilization and reducing cycle times. Ensured Reusability and Extensibility Metadata supports reusable components like data transformation utilities and quality check functions, reducing development time and promoting consistency. When comprehensive and compelling, it provides clear descriptions that accelerate usage, while outlining the formats it is available in, and suggesting potential ways it can be reused. It ensures that all data shared on data portals is discoverable, understandable, reusable, and interoperable – by both humans and technology/artificial
Episode 2 – How AI copilots enhance human productivity
HTC TechWave Welcome to HTC TechWave your go-to podcast for exploring the future of technology. Join us as our industry experts discuss innovative solutions, emerging trends, and the tech transformations shaping businesses and industries across the globe. A new breed of AI assistant has recently emerged, specifically designed for enterprise users—yes, we’re talking about AI co-pilots! In this episode, Rajeev Bhuvaneswaran, our dynamic VP of Digital Transformation and Innovation Services, dives into this exciting topic! He explores the fascinating world of AI co-pilots—intelligent tools leveraging LLMs and advanced algorithms to revolutionize how we work. Rajeev shares insider tips on the myriad benefits of AI co-pilots across various applications, from aiding software developers with code suggestions through platforms like GitHub Copilot to enhancing customer service with real-time knowledge access. He also addresses integration challenges and crucial data security concerns, showcasing how industry leaders like Apple, Google, and Microsoft harness co-pilot technology to supercharge productivity. Additionally, he highlights how our HTC MAiGE AI platform plays a pivotal role in this landscape.If you’re ready to accomplish more with Copilot, you’re in the right place—just a click away from your next move! Download Transcript Insights you can trust Podcasts Episode 1: How enterprises can strategically prepare for AI integration AI integration presents a range of challenges for businesses, from compatibility with legacy systems to ensuring ethical practices and overcoming scalability issues. Learn more Blog Unleashing the potential of XAI: Maximizing GenAI benefits and reducing risks AI has permeated every part of our lives, evolving from recognizing patterns to achieving human efficiency. Treading deeper into the AI landscape, generative AI (GenAI) has become the new normal, reshaping every industry. Learn more Blog The Generative AI Evolution: Emerging Trends and Applications Across Industries All industry use cases and market predictions point in the direction of AI-driven contact centers — as the next strategic step for boosting agent productivity, supercharging customer experience, and increasing operational efficiency. Learn more Blog The Generative AI Evolution: Emerging Trends and Applications Across Industries Generative AI (GenAI) has expanded the horizons of innovation and challenged us to rethink the potential of workflows, efficiency, and intelligence. Learn more Blog Navigating beyond Generative AI: The dawn of hyper-intelligent systems In the past year, Generative AI (GenAI) has emerged as one of the most remarkable breakthroughs, triggering a transformative wave across the global economic and IT landscape. Learn more Blog Top Emerging Trends for AI Platforms in 2024 and Beyond In this age and probably in the next century, artificial intelligence (AI) will be the cornerstone for futuristic enterprises seeking to make an impact. Learn more Blog Unraveling the tapestry: The imperative of human valuation in guiding LLM’s decision-making In the dynamic landscape of artificial intelligence, Large Language Models (LLMs) stand as formidable entities, capable of processing vast amounts of information and making decisions that impact users. Learn more Brochure HTC MAiGE – Accelerate Your AI Journey The pressure is on. Every enterprise needs to be an AI-first organization. Yet, building formidable AI capabilities presents its own unique set of challenges. Learn more Blog Combining Low Code With Emerging AI Technologies: Can Users Truly Create Compelling Apps? Enterprises are no strangers to disruptions, with uncertainty lurking around every corner. In this dynamic environment, adaptability and resilience aren’t just admirable qualities but essential for business survival. Learn more Blog Boosting Speed And Efficiency: The Power Of Generative AI In Transforming Software Development The advent of Generative AI models had a significant impact across industries – but most importantly, it accelerated the mainstream adoption of automation, thus enhancing speed and productivity. Learn more Case Studies ENHANCING PRODUCTIVITY WITH PRECISION We prevented more than 80% of wrong supplier codes in its first iteration, enabling a global automobile company to optimize its production with AI and ML-led solutions. Learn more Case Studies EMPOWERING RESEARCHERS TO EXCEL We helped a large public research university in California build AI/ML-driven solutions for managing technical data. Learn more Case Studies REIMAGINING INTERACTIVE TRAINING We enabled a multinational mass media and entertainment conglomerate enhance its interactive training modules with a VR-based 360° solution. Learn more Case Studies ENABLING A TRANSFORMATIVE FNOL EXPERIENCE We enabled a 70% reduction in the turnaround time for auto claims, helping the insurer reimagine claims intake with an AI-based FNOL solution. Learn more Blog AI BEYOND THE HYPE: WHY THIS IS TRULY A TRANSFORMATIVE MOMENT FOR TECHNOLOGY AI has been envisioned as a business multiplier for decades, but its adoption has only recently gained pace. Learn more Blog GENERATIVE AI’S TRUE OPPORTUNITY IN RETAIL The retail industry is rapidly adopting Machine Learning, Computer Vision AI, and smarter AI-led solutions to enhance customer experiences, drive supply chain optimization, smarter in-store operations, and more. Generative AI, however, can help them achieve more. Learn more Blog COMBINING GENERATIVE AI WITH AUTOMATION AND APIS: REALIZING AI AT SCALE Generative AI models and similar architectures are known for their impressive and versatile features. These models have revolutionized natural language understanding and generation. Learn more Brochure BUILDING AI-FIRST ENTERPRISES – EXPLORE HTCNXT AI-powered solutions are helping businesses gain deeper insights to make data-driven decisions with enhanced precision. Learn more
Episode 1: How enterprises can strategically prepare for AI integration
HTC TechWave Welcome to HTC TechWave your go-to podcast for exploring the future of technology. Join us as our industry experts discuss innovative solutions, emerging trends, and the tech transformations shaping businesses and industries across the globe. AI integration presents a range of challenges for businesses, from compatibility with legacy systems to ensuring ethical practices and overcoming scalability issues. In this debut episode of HTC TechWave, Sudheer Kotagiri, global head of architecture and AI platforms, offers a strategic guide for enterprises looking to adopt AI effectively. Sudheer delves into key topics like aligning AI initiatives with business goals, building cross-functional teams, and fostering the cultural transformation required to drive innovation. He also discusses Responsible AI frameworks and how enterprises can mitigate bias and ensure accountability. Additionally, the episode highlights practical solutions for measuring AI success through KPIs and ROI metrics. Whether you’re in the early stages of AI adoption or looking to refine your approach, this episode equips you with the tools and insights to navigate the complexities of AI integration and harness its full potential for competitive advantage. Happy Riding The Tech Wave! Download Transcript Insights you can trust Podcast Episode 2: How AI copilots enhance human productivity A new breed of AI assistant has recently emerged, specifically designed for enterprise users Learn more Blog Unleashing the potential of XAI: Maximizing GenAI benefits and reducing risks AI has permeated every part of our lives, evolving from recognizing patterns to achieving human efficiency. Treading deeper into the AI landscape, generative AI (GenAI) has become the new normal, reshaping every industry. Learn more Blog The Generative AI Evolution: Emerging Trends and Applications Across Industries All industry use cases and market predictions point in the direction of AI-driven contact centers — as the next strategic step for boosting agent productivity, supercharging customer experience, and increasing operational efficiency. Learn more Blog The Generative AI Evolution: Emerging Trends and Applications Across Industries Generative AI (GenAI) has expanded the horizons of innovation and challenged us to rethink the potential of workflows, efficiency, and intelligence. Learn more Blog Navigating beyond Generative AI: The dawn of hyper-intelligent systems In the past year, Generative AI (GenAI) has emerged as one of the most remarkable breakthroughs, triggering a transformative wave across the global economic and IT landscape. Learn more Blog Top Emerging Trends for AI Platforms in 2024 and Beyond In this age and probably in the next century, artificial intelligence (AI) will be the cornerstone for futuristic enterprises seeking to make an impact. Learn more Blog Unraveling the tapestry: The imperative of human valuation in guiding LLM’s decision-making In the dynamic landscape of artificial intelligence, Large Language Models (LLMs) stand as formidable entities, capable of processing vast amounts of information and making decisions that impact users. Learn more Brochure MAGE – Accelerate Your AI Journey The pressure is on. Every enterprise needs to be an AI-first organization. Yet, building formidable AI capabilities presents its own unique set of challenges. Learn more Blog Combining Low Code With Emerging AI Technologies: Can Users Truly Create Compelling Apps? Enterprises are no strangers to disruptions, with uncertainty lurking around every corner. In this dynamic environment, adaptability and resilience aren’t just admirable qualities but essential for business survival. Learn more Blog Boosting Speed And Efficiency: The Power Of Generative AI In Transforming Software Development The advent of Generative AI models had a significant impact across industries – but most importantly, it accelerated the mainstream adoption of automation, thus enhancing speed and productivity. Learn more Case Studies ENHANCING PRODUCTIVITY WITH PRECISION We prevented more than 80% of wrong supplier codes in its first iteration, enabling a global automobile company to optimize its production with AI and ML-led solutions. Learn more Case Studies EMPOWERING RESEARCHERS TO EXCEL We helped a large public research university in California build AI/ML-driven solutions for managing technical data. Learn more Case Studies REIMAGINING INTERACTIVE TRAINING We enabled a multinational mass media and entertainment conglomerate enhance its interactive training modules with a VR-based 360° solution. Learn more Case Studies ENABLING A TRANSFORMATIVE FNOL EXPERIENCE We enabled a 70% reduction in the turnaround time for auto claims, helping the insurer reimagine claims intake with an AI-based FNOL solution. Learn more Blog AI BEYOND THE HYPE: WHY THIS IS TRULY A TRANSFORMATIVE MOMENT FOR TECHNOLOGY AI has been envisioned as a business multiplier for decades, but its adoption has only recently gained pace. Learn more Blog GENERATIVE AI’S TRUE OPPORTUNITY IN RETAIL The retail industry is rapidly adopting Machine Learning, Computer Vision AI, and smarter AI-led solutions to enhance customer experiences, drive supply chain optimization, smarter in-store operations, and more. Generative AI, however, can help them achieve more. Learn more Blog COMBINING GENERATIVE AI WITH AUTOMATION AND APIS: REALIZING AI AT SCALE Generative AI models and similar architectures are known for their impressive and versatile features. These models have revolutionized natural language understanding and generation. Learn more Brochure BUILDING AI-FIRST ENTERPRISES – EXPLORE HTCNXT AI-powered solutions are helping businesses gain deeper insights to make data-driven decisions with enhanced precision. Learn more
The impact of AI copilot on developers productivity
The impact of AI copilot on developers productivity Follow on: In software development, developers often get lost in a whirlwind of repetitive tasks, significantly impacting the time they actually spend writing code. Project teams need advanced tools with machine learning (ML), predictive analytics, and natural language processing (NLP) capabilities that can augment human skills, automate routine tasks, and empower developers to focus on their coding. Here, GenAI is gaining popularity as the potential gateway to streamlining and ensuring the time, quality, and safety invested in coding. Enter AI copilot, these intelligent assistants help developers write and edit code more efficiently, enabling them to complete tasks up to two times faster. As projects grow in complexity, the challenges in creating better code will increase with them, necessitating a shift in focus to improve productivity and accelerate the software development lifecycle (SDLC). This blog explores the impact of AI copilots in SDLC, challenges, real-world examples, and future implications. Let’s decode AI copilots Initially introduced for automated testing and basic code generation, AI copilots have evolved rapidly into sophisticated mediums that deliver higher-quality software solutions. Now, they understand complex code structures, provide real-time code suggestions, auto-complete features, and even fill in blocks of code based on context. Take, for instance, GitHub Copilot launched in 2021 in collaboration with OpenAI. It provides code suggestions based on context and allows developers to interact with an API without leaving the editor, empowering them to complete tasks 55% faster. Another example could be TabNine, powered by deep learning models, offers autocomplete suggestions for multiple programming languages. Or even AWS CodeWhisperer, an Amazon offering that enhances developer productivity by generating code recommendations. Notably, AI copilots are rapidly evolving, offering invaluable assistance and revolutionizing the SDLC. Explore the ‘why’ behind copilot assistance in SDLC Today, developers encounter a range of challenges that hamper coding and add complexity to their tasks. Inadequate documentation, frameworks, and APIs lead to slower development cycles, not to mention repetitive tasks, integration issues, and security concerns that can make the coding process monotonous. Here, AI copilots are playing a transformative role in promoting developer productivity and creativity. According to a recent Microsoft study, early users of Microsoft Copilot didn’t want to go back to work without it—70% stated it’s productive, and 68% said it improved their work quality. Take a look at how AI copilots speed up different phases of SDLC: Development: Accelerates coding and helps developers focus on more crucial aspects of their work with AI assistance – code suggestions, autocompletion, and automated code generation. Security: Identifies potential vulnerabilities as early as possible and suggests secure coding practices before they become critical problems. For example, AWS CodeWhisperer flags common security issues such as SQL injection and cross-site scripting. Quality assurance: Maintains high code quality and reliability by identifying potential bugs and generating automated testing scripts. Skill development: With context-aware suggestions, these tools often serve as educational resources, helping developers learn new coding techniques and best practices with examples and explanations. Documentation and collaboration: Assists in generating and maintaining documentation by automating the creation of comments, README files, and API documentation. Thereby facilitating better communication within the project. Project management: Analyzes requirements and user stories to generate initial code templates and development plans, helping teams estimate timelines and allocate resources more efficiently. A few challenges and considerations Even though the benefits are massive, AI copilot integration can come with its own set of challenges. Accuracy issues: AI assistance relies heavily on training sets – poor data quality and biases can lead to inaccurate codes. Deploying such codes without review and validation can lead to bugs and errors, increasing post-release support costs. Overreliance and skill degradation: Developers may become reliant on AI copilots without applying their robotics quotient (RQ) to question the copilot’s output, decreasing their coding skills. Currently, GitHub Copilot backs 46% of developers’ code, with the code acceptance rate gone up to more than 35%. Security and privacy issues: Access to proprietary and sensitive information increases the risk of data exposure, either through unintended leaks or malicious attacks. Recently, to help with security and strengthen team expertise, Microsoft released Copilot for Security with new capabilities to protect and govern AI use. Integration complexity: Integrating AI copilot may involve restructuring code repositories and adapting to new workflows. This often requires significant modification of existing developmental environments and toolchains, leading to temporary productivity dips. Minimize such business disruptions with strategic planning and allocating resources. Goals misalignment: If the project goals are not well communicated with the AI copilot, it can lead to development bottlenecks, impede progress, delay time to market, and increase costs. Resolving such misalignments and not repeating them is critical. Ethical and regulatory concerns: Implementing transparency mechanisms and refining algorithms to mitigate bias are challenging yet crucial in safeguarding the development process. While these limitations may be intimidating, the risk associated with not adopting or experimenting with copilot is greater, as employees will turn to unauthorized AI tools, increasing risks like data leakage and AI hallucinations. Furthermore, it is critical to quantify the impact of the copilot on your projects and teams. Having said that, the improvements in deliverables and lower costs make a stronger business case for continuing to invest in AI copilot. Several companies have successfully implemented AI copilots with positive outcomes. One major tech company in IT consulting and outsourcing reduced its resources, effort, and overall deployment time by leveraging GitHub Copilot, accelerating the coding process. This significantly elevated the team’s capabilities, contributing to a more streamlined and effective project execution. Another large IT services organization with 1000+ developers enhanced its productivity by setting up an operating model with select teams and integrating copilots into its software engineering processes. This offered context-aware assistance throughout the SDLC, helping it shape a next-level product delivery. Copilot trends elevating SDLC innovations Future iterations of AI copilots are even more promising, with advancements that can redefine software development practices. Enhanced NLP models will enable AI copilots to understand the context behind complex queries and
The future of human-AI Interaction: The role of virtual avatars and VR
The future of human-AI Interaction: The role of virtual avatars and VR Follow on: Artificial Intelligence (AI) is redefining human-machine interactions — evolving from rule-based chatbots to context-aware virtual assistants. More recently, generative AI (GenAI) solutions have enabled businesses to hyper-personalize products and boost real-time virtual assistance. McKinsey has found that over 80% of customer interactions benefit from hyper-personalized decision-making support through conversational chatbots. Moreover, prioritizing customization yields significant revenue growth, with businesses seeing a 40% increase in revenue compared to those with less emphasis on individualized experiences. But is that enough for modern, AI-savvy consumers? Digital natives are gradually seeking more human-like interactions with AI. A study revealed that technical and non-technical users prioritize cognitive and social-emotional skills over technological prowess, indicating a shift towards AI interactions that are both personalized and more human-like. Virtual avatars and virtual reality (VR) are tools for humanizing AI. These emerging technologies replicate human interactions to offer natural, emotionally engaging, and immersive experiences. Our blog will delve into virtual avatars, virtual reality, the benefits of humanized AI, and their practical use cases. A closer look at virtual avatars and VR Virtual avatars are digital assistants that leverage natural language processing (NLP), computer vision (CV), and emotion AI to provide users with more humanized interactions. These avatars are estimated to generate revenue of USD 270.61 billion, growing 49.8% between 2024 and 2030. This growth is driven by the rising interest in human-like engagements, as virtual avatars understand and respond with more empathy and insight, enhancing the connection and communication between users like never before. AI avatars are more advanced than the typical chatbots at the bottom of the screen. Conversations with traditional chatbots can frustrate the user as they often provide pre-programmed responses, prompting users to seek assistance from a live agent. In contrast, digital avatars enhance the user experience by accelerating buying decisions through 3D virtual try-ons, showing customers products that match their interests at affordable prices, and so on. Virtual reality, or VR, is a digital simulation of the real world. When coupled with AI, VR transforms human engagements by creating immersive experiences, blurring the lines between physical and digital realms. Beyond transactional interactions, it fosters a sense of presence and realism, making AI interactions more natural and meaningful. For instance, machine learning in VR education analyzes user learning styles, identifies challenging topics based on user history, creates personalized study material, and provides intelligent feedback. This makes learning more engaging and effective. A study revealed that employees upskill 4X faster when trained through VR and are 3.75 times more emotionally connected to the content. AI integration further optimizes user interaction when merged with avatars and VR technology. However, understanding the historical timeline of AI’s evolution towards humanized interactions is crucial for comprehending its relationship with users. Charting the history of AI interactions Historically, humans and computers existed as separate entities, with technology serving as a tool under human direction. This relationship has undergone a dramatic transformation in recent years. As AI becomes increasingly incorporated into our daily lives, we’re witnessing the rise of more sophisticated AI systems capable of recognizing emotional cues like tone of voice and facial expressions. This development is paving the way for more nuanced AI interactions. The automotive industry exemplifies this shift. Modern AI systems in vehicles not only enable advanced driver assistance features but also monitor driver alertness, suggesting breaks when needed. They personalize in-car entertainment, adjust climate settings, and enhance the overall driving experience. In healthcare, virtual reality (VR) is revolutionizing patient care. By creating immersive 3D models, VR helps patients better understand their conditions and upcoming procedures. This approach not only increases patient awareness but also provides reassurance, potentially leading to improved outcomes. The perks of AI-infused avatars and VRs Digital avatars and VR technology are revolutionizing diverse industries and enhancing employee and customer experiences. AI interactions are now unparalleled by boosting efficiency, providing data-driven decision support, and addressing user queries naturally. Additional benefits include: Trust and verification: GenAI models can generate falsified answers that seem correct, known as AI hallucinations. XAI can explain the rationale behind GenAI systems’ content, accelerating the process of rectifying nonsensical content, strengthening users’ faith in GenAI applications, and building GenAI systems grounded in reality. Enhancing mental health As an additional treatment, therapists can utilize VR in cognitive behavioral therapy to tactically expose patients to anxiety triggers, phobias, and post-traumatic stress disorder (PTSD) in a controlled environment. This approach can lead to better performance in real-life situations. Elevating design and modeling process VR technology empowers manufacturing companies to recreate real-world scenarios and test prototypes, resulting in better quality, resource savings, and reduced costs and time. Navigating the challenges Despite the many benefits of avatars and VRs, there are several hurdles. These include: Mastering human-like characters in virtual avatars Striking the right balance between human expressions, movements, and gestures is a highly intricate process that demands cutting-edge motion capture systems. Rising ethical and security concerns The potential for technology misuse has increased. Therefore, developers must create avatars and VR systems that adhere to safety standards and privacy guidelines, ensuring the protection of users from potential risks. Minimizing algorithmic bias Avatars and VRs might produce biased outcomes due to biases present in training data. Moreover, AI models might be working on black box models, requiring more transparency to enable users to comprehend the rationale behind AI decisions. Facilitating impersonal experiences Hyper-automation has the potential to lead to impersonal experiences. Therefore, organizations must find a delicate balance between leveraging AI for humanization and preserving genuine human interactions. An excessive reliance on AI may compromise the overall quality of customer experiences. To address these challenges effectively, developers must prioritize edge computing, enhance user interfaces, employ diverse training data, and anonymize data using decentralized technologies like blockchain. A glimpse into the future of humanized interactions Humanized AI interactions present infinite opportunities with VRs and avatars, which cater to individual needs and foster deeper connections between brands and customers, surpassing usual transactions. The human-centered AI
Turbocharge your testing landscape with AI-powered HTC MAiGE
As enterprises embark on their next phase of digital transformations, the demand for daily deployments and DevOps practices becomes increasingly inevitable.
Unleashing the potential of XAI: Maximizing GenAI benefits and reducing risks
Unleashing the potential of XAI: Maximizing GenAI benefits and reducing risks Follow on: AI has permeated every part of our lives, evolving from recognizing patterns to achieving human efficiency. Treading deeper into the AI landscape, generative AI (GenAI) has become the new normal, reshaping every industry. Research estimates that GenAI could contribute between $2.6 trillion and $4.4 trillion to the economy annually while accelerating the impact of all artificial intelligence by 15% to 40%. In the next three years, businesses that shy away from GenAI and AI could be perceived as outdated. Despite the opportunities, there’s still apprehension surrounding the associated risks of GenAI adoption. Unlike AI, GenAI typically leverages any available data types or formats to generate results. This might be useful but also very unreliable. A recent survey indicates that 20% of global business and cyber leaders cited data leaks and exposure of personally identifiable information through GenAI as a top concern. How can we mitigate the AI trust issue? By ensuring transparency across the AI process, eliminating bias, and clarifying how AI reached its decision — through explainable AI (XAI). GenAI’s meteoric rise As highlighted earlier, GenAI, while still in the nascent stage, has carved out a niche for itself. Continuously evolving, it has broadened the range of utility from building customized models to generating creative ideas, engaging in context-aware conversations, and producing images and videos based on text commands. Its impact extends beyond any single industry. For instance, in insurance, GenAI can help underwrite policies by analyzing vast amounts of structured and unstructured data to identify patterns and predict risk. In retail, GenAI is used to make personalized product recommendations — by analyzing customers’ past purchases, preferred brands, and even social media activity. At the same time, retailers can use this information for more effective and targeted customer retention. Additionally, businesses have witnessed increased efficiency, automation of trivial tasks, minimization of labor costs, and overall transformation in their interactions with GenAI. To illustrate better, a North American life insurance provider digitized its core systems with GenAI, improving the response time and delivering exceptional customer experience. Hence, companies increasingly rely on GenAI to make vital decisions, pushing for better ways to convey how deep learning and neural networks work. When users, regulators, and stakeholders understand the ‘why’ behind GenAI’s insights, it fosters a sense of trust. This is achieved through innovative tools and processes that simplify the explainability of predictive insights. Significance of XAI between user trust and GenAI XAI assists human users in understanding the reasons and purpose of GenAI, encouraging responsible usage. As businesses shift from black-box processes to transparent white-box models, they deepen trust between GenAI models and users while fostering continued innovation. This highlights the importance of bridging the gap between GenAI workings and its users through XAI in several areas: Trust and verification: GenAI models can generate falsified answers that seem correct, known as AI hallucinations. XAI can explain the rationale behind GenAI systems’ content, accelerating the process of rectifying nonsensical content, strengthening users’ faith in GenAI applications, and building GenAI systems grounded in reality. Security and ethics: XAI is elemental in securing GenAI systems against manipulative attacks and ensuring they adhere to ethical standards. If GenAI commits a mistake, it can attract the public, media, and regulators’ attention. Legal and risk teams can then use explanations from the technical team to ensure GenAI follows the law and company rules. Interactivity and user control: Creating user-friendly XAI is indispensable yet a huge challenge with GenAI models operating as black boxes. Advanced XAI techniques enhance user interactivity by enabling users to question the rationale behind AI-generated content, request a different answer by fine-tuning the command, and receive tailored clarifications based on their explainability needs. Modernizing XAI with breakthrough technologies
The Lowdown On AI In Insurance
As AI revolutionizes the insurance landscape, here’s your opportunity to gain insights from industry experts firsthand as they discuss the transformative impact of AI across various facets of insurance operations. Whether you’re evaluating AI for the first time or expanding its use, this webinar is sure to illuminate, inform, and reinforce your own strategies for how and where AI can benefit your company. The discussions that matter: How AI is revolutionizing insurance operations and where its impact is expected to be greatest The readiness of insurance enterprises to embark on their AI journey and the obstacles encountered along the way The opportunities and concerns surrounding the integration of real-time, third-party data into AI systems Insights into the varying approaches to AI adoption in the insurance industry and the significance of Generative AI in roadmap planning The future landscape of AI acquisition, including the integration of AI into technology platforms versus standalone tools Don’t miss this opportunity to gain valuable insights and navigate the future of AI in insurance. Watch the on-demand webinar now! watch now watch now Fill the form to watch the webinar now Name* Email ID* Organization* Job Title* All fields marked with * are mandatory Δ Speakers: Eric Griffin, AVP of Operations and Systems Shared Services Kemper Insurance Joseline Lajara, Director of Product Management, Gen AI Guidewire Software Jeff Devin, AVP Architecture CopperPoint Insurance Shammo Ghosh, SVP, SME, Insurance HTC Global Services | HTCNXT Moderator: Dennis Winkler, Insurance Practice Leader ISG
Transforming Customer Support with AI in Contact Centers
Transforming Customer Support with AI in Contact Centers Follow on: The Road to AI Can AI do to contact centers what it did to Industry 4.0? All industry use cases and market predictions point in the direction of AI-driven contact centers — as the next strategic step for boosting agent productivity, supercharging customer experience, and increasing operational efficiency. According to the Innovation Center for Artificial Intelligence, AI chatbots helped the banking sector save approximately $8 billion in the preceding year. On the other side, fintech leader, Sebastian Siemiatkowski, co-founder and CEO of Klarna, predicted that their ChatGPT-powered AI assistant will generate an estimated $40 million in additional profit by 2024. Notably, the Call Center AI Market was worth USD 1.6 billion in 2023 and is rapidly expanding — having projected to reach USD 9.9 billion by 2032, with a CAGR of 22.7%. Let’s delve deeper into the benefits of cognitive contact centers, and how enterprises can unpack superior CX with them. The AI Advantage for Contact Centers A study on a company with 5,000 customer service agents revealed impressive results with generative AI adoption. Issue resolution rates soared by 14% per hour, while the time spent handling each issue decreased by 9%. Additionally, generative AI contributed to a 25% reduction in both agent turnover and customer requests to speak with a manager. So how can contact centers leverage AI? Conversational AI, often the first thought for contact centers, utilizes Large Language Models (LLMs), Natural Language Processing (NLP), and Machine Learning (ML) technologies — to enable customers to interact with AI-powered systems through voice and text-based channels, including: Intelligent Interactive Voice Response (IVR) can function intuitively to deliver real-time and human-like exchanges across channels. Chatbots engage in real-time conversations by interpreting customer queries to identify intent and provide satisfactory responses. Virtual Assistants or Assistants , like Siri and Alexa, converse with users to provide personalized support and consistent experiences across devices and platforms. Conversational AI solutions are gaining popularity because they can streamline customer interactions, reduce wait times for instant resolutions, and deflect simple inquiries, encouraging self-service. In times of labor crunch and high agent attrition, they can free up agents for more complex issues that require critical problem-solving. The second most popular application of AI in contact centers is data analysis. AI, specifically GenAI’s ability to analyze voluminous data, can scan through various statistics and key performance indicators (KPIs) to produce high-value insights for improving agent performance and customer satisfaction. This saves enterprises the trouble of manually analyzing data, allowing them to: Gain insights into agent performance, call resolution times, and customer sentiment. Optimize agent schedules, performance, and productivity through targeted, data-backed resource allocation and training programs. Design proactive customer service strategies by anticipating customer needs — based on past interactions across multiple touch points. 6 Benefits of AI Implementation in Contact Centers Enhanced self-service capabilities Improved agent productivity Reduced operational costs Actionable customer insights Intuitive customer engagement Lowered agent attrition Around the World: Successful Use Cases of AI in Contact Centers How can enterprises implement AI for contact centers? Let’s find out some popular use cases gaining traction across industries. Use Case #1 – AI systems for emergency response centers 911 response centers in the US are deploying AI tools to handle non-emergency calls. In a 2023 survey of 9-1–1 centers, 82% of respondents cited understaffing, with 74% reporting burnout. AI-powered triage systems can prioritize calls during high volume or non-emergencies to optimize agent efficiency. AI can also help dispatchers with real-time translations and speech processing in fast-paced scenarios. The latter not only helps with keeping call records but also flags key details such as location and the nature of the emergency — empowering responders to focus on issue resolution and not on documentation. Thus, AI deployment in high-impact sectors like healthcare emergency and disaster management can help bridge the gap between critical needs and timely responses, powering better outcomes. Use Case #2 – Self-service in insurance Insurance enterprises are leveraging AI-driven contact centers beyond the pleasures of self-service and more toward proactive support. Consider a scenario where a customer reports property damage to their home insurer. The insurance AI assistant authenticates the customer and guides them through the claim process. It also asks questions to help the customer understand the situation, such as the extent of the damage, the potential cause, and any immediate safety concerns. Throughout the process, the homeowner receives automated updates on their claim’s progress and simultaneously they can also ask the AI questions about the next steps, coverage details, or temporary accommodation options if needed. If the issue warrants complex problem-solving, like coverage disputes, the AI guides the policyholder to a live agent for better resolution. Use Case #3 – Cognitive assistants for human-like interactions Many payment solution enterprises have a global customer base that traditionally requires a massive contact center team — with representatives fluent in various languages. However, modern contact center AI solutions can deploy intelligent assistants with advanced speech-to-text and text-to-speech technologies for handling multilingual inquiries. Moreover, with the advent of generative AI, improved context recognition among AI assistants can make conversations as natural and human-like as possible. Additionally, fintech companies can also integrate a customized voice persona for the AI assistant to foster a consistent brand personality for all customers across borders. Use Case #4 – Contact center automation In travel contact centers, AI can reduce the burden on agents by automating repetitive tasks like flight rebooking after cancellations. An AI system can analyze the traveler’s preferences based on past records, identify alternative flights based on real-time availability, and eventually guide them through the rebooking process — all without human intervention. This improves their fast contact resolution (FCR) numbers, thus reducing the need for follow-up calls, which is a key performance indicator of customer delight — customer satisfaction rates can decrease by 45% when an issue is not resolved at first contact. Take the Leap with HTC MAiGE HTC MAiGE is HTCNXT’s built-to-purpose platform that empowers enterprises to build