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CPG

Make the AI-leap. Transform to an adaptive, resilient, future-ready business.

Overview

Consumer packaged goods (CPG) companies are at a crossroads, facing crucial decisions amidst evolving consumer buying behavior, inflationary pressures, complicated retailer relationships, and escalating supply chain complexities. As brands reinvent their products and services to address these challenges, they now need to harness data for faster intelligence. From predictive signals to adjust to consumer preferences, to fostering more responsive partnerships with retailers and channels, to developing a resilient and intelligent supply chain, and to addressing sustainability and regulatory concerns, the demands from the first, second, and third-party data are deeper and more urgent than ever.

Now is the opportune moment to reinvent traditional business models by leveraging AI—the game changer for data-driven insights. AI is poised to help CPG companies unlock data to its full potential, establishing new future-ready consumer engagement and operational frameworks to sense and respond with agility and speed. Yet expertise is essential.

Partner with us to leverage our years of CPG experience, advanced AI capabilities, and outcome-driven methods, ensuring a swift and successful journey through AI-led transformation.

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Intelligence in action

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Marketing Spend Optimization

Make the most of your data to make the most of your marketing dollars.

CPG brands are shifting marketing budgets toward RMNs, requiring new capabilities to market closer to purchase points, use closed-loop data, and personalize content with generative AI. It’s time to unlock the power of your data with AI-driven insights. We specialize in leveraging AI-powered analytics and machine learning to transform data into actionable insights, enabling personalized and impactful marketing strategies. Adapt these insights for targeted personalization, ensuring your ad spend directly correlates with actual sales.

  • Personalized Product Recommendations: Boost consumer experience and sales with AI-driven suggestions.
  • Omni-Channel Communication: Deliver tailored messaging across channels for enhanced and personalized consumer engagement.
  • Conversion Rates: Predict the most effective actions for customer engagement at every buying stage.
  • Relevant Campaign Content: Personalize content based on individual preferences to increase effectiveness.
  • Dynamic Pricing Strategies: Implement real-time adjustments for optimized revenue.
  • Effective Attribution Analytics: Gain insights into channel effectiveness for better sales attribution.
  • ROAS Optimization: Calculate advertising ROI to optimize spend for maximum impact.
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Supply Chain Intelligence:

Transform your supply chain into a strategic asset for your business’s success.

Unlock the full potential of your supply chain with AI-powered intelligence. Gain unparalleled visibility, optimize operations, and respond to dynamic market demands with precision.

 

  • Inventory Visibility: Gain real-time insights into inventory levels and locations, ensuring accurate stock management and reducing the risk of stockouts or excess inventory.
  • Order Optimization: Optimize order fulfilment processes to minimize costs and maximize efficiency, ensuring timely delivery and customer satisfaction.
  • Shipping Optimization: Streamline shipping processes and optimize routes to minimize costs, reduce delivery times, and improve overall logistics efficiency.
  • Demand Sensing: Anticipate changes in demand patterns and adjust inventory levels and production schedules accordingly, minimizing stockouts and excess inventory while maximizing revenue.
  • Warehouse Optimization: Optimize warehouse operations, including storage allocation and route planning, to maximize space utilization, minimize handling costs, and improve overall efficiency.
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On-shelf Availability:

Ensure that your products are always available when and where shoppers need them.

Maximizing on-shelf availability is crucial for CPG success, yet it remains a significant challenge for many businesses. With AI-powered solutions, you can revolutionize your approach to on-shelf availability, ensuring that your products are always in stock and ready to meet consumer demand.


  • Real-Time Inventory Monitoring: Gain instant visibility into stock levels across all retail locations, ensuring products are always available to meet demands and maximize sales opportunities.
  • Demand Forecasting: Accurately predict future demand to optimize inventory levels, minimizing stockouts and excess inventory while meeting customer needs.
  • Shelf Replenishment Optimization: Optimize replenishment schedules and quantities based on demand forecasts, ensuring shelves are consistently stocked with your most popular items.
  • In-Store Analytics: Utilize AI-driven analytics to understand consumer behavior and preferences, optimizing product placement and promotions to drive increased sales and brand visibility.
  • Collaboration and Integration: Foster collaboration between your CPG company, retailers, and supply chain partners, seamlessly integrating AI solutions to enhance on-shelf availability and operational efficiency.

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Environmental, Social, and Governance (ESG):

Harness the power of AI to lead the way towards a more sustainable and socially responsible future.

Empower your ESG efforts with AI-driven solutions to drive sustainability, social responsibility, and corporate governance. Enhance your initiatives, including SCOPE 2 emissions reduction, by aligning values with sustainable practices.


  • Sustainable Sourcing: Use AI to analyze supply chain data and identify sustainable sourcing opportunities, reducing environmental impact.
  • Social Impact Assessment: Implement AI-powered tools to assess the social impact of your CPG operations, ensuring fair labor practices and DEI.
  • Energy Efficiency Optimization: Leverage AI analytics to optimize energy usage across your manufacturing and distribution network, reducing SCOPE 2 emissions.
  • Waste Reduction Strategies: Implement AI-driven predictive analytics to identify opportunities for waste reduction and recycling initiatives, promoting circular economy practices.
  • Governance Enhancement: Utilize AI-powered governance frameworks to enhance transparency, accountability, and compliance with regulatory requirements.

Our Process

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Brief

02

Assessment

03

Trial

 

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Deployment

Insights you can trust

Our CPG Experts

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Shammo Ghosh

Senior Vice President, SME
CPG

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Adnan Saulat

Senior Vice President, SME
CPG