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HTC TechWave

Welcome to HTC TechWave your go-to podcast for exploring the future of technology. Join us as our industry experts discuss innovative solutions, emerging trends, and the tech transformations shaping businesses and industries across the globe.

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Marketing has always been about understanding the customer. With AI in the mix, we’re not just understanding—we’re predicting, personalizing, and reshaping engagement at every touchpoint. From hyper-personalized experiences to real-time campaign optimization, AI is enabling brands to build deeper, more intuitive connections. So, how is your team keeping up?

In this part 1/2 episode of HTC TechWave, our seasoned and perceptive CMO, Amit Tyagi, unpacks how AI helps businesses seek deeper customer connect and rewrite marketing strategies. He dives into Generative AI, multimodal content, NLP, and predictive analytics, revealing how they’re redefining creativity, customer engagement, and automation. From AI-driven chatbots and voice assistants to emotion AI and campaign automation, Amit shares valuable insights on how businesses are leveraging cutting-edge technology to enhance customer experiences and drive results. But with AI’s limitless potential come real-world challenges—choosing the right tech, bridging skill gaps, balancing cost vs. ROI, and staying compliant in an evolving landscape are crucial, he concludes.

If you’ve ever wondered whether AI is making marketing more mechanical or more meaningful, don’t miss this episode—and stay tuned for even more exciting insights in Part 2!. Catch this AI-awesome discussion!

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    Episode 5 - Seeking Deeper Customer Connect - Part 1

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    Episode 4 - AI Impact on Customer Experience - Part 2

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    Episode 3 - AI Impact on Customer Experience - Part 1

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    Episode 2 - How AI copilots enhance human productivity

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    Episode 1 - How enterprises can strategically prepare for AI integration

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